At hm77, your privacy matters as much as your gameplay. This Privacy Policy explains exactly what personal data we collect from Pakistani players, why we collect it, how we store and protect it, and what rights you hold over your own information.
These cards highlight the core pillars of hm77's approach to data privacy. The complete legal text is in the sections below — please read it in full.
Every interaction between your device and hm77's servers is protected by industry-standard SSL/TLS encryption. Your personal details, payment information, and login credentials are never transmitted in plain text.
hm77 does not sell, rent, or trade your personal data to third-party marketing companies. Your information is used solely to operate the platform, verify your identity, and comply with our licensing obligations.
Registered hm77 players have the right to request access to their personal data, correct inaccurate records, or request deletion of their data subject to regulatory retention obligations. Contact support to exercise these rights.
Player data is stored on access-controlled, encrypted servers. hm77 implements strict internal access policies — only authorised personnel with a legitimate need may access identifiable player records.
hm77 uses cookies to improve your experience and analyse platform performance . We do not use cookies to build advertising profiles or share your browsing behaviour with ad networks. You can manage cookie preferences through your browser settings at any time.
hm77 processes player data in accordance with the requirements of our international gaming licence, including mandatory KYC and AML obligations. Data is retained only for as long as legally required and then securely deleted.
Important Notice: This Privacy Policy constitutes a binding document describing how hm77 ("the Platform", "we", "us", "our") collects, processes, stores, and protects the personal data of all registered players and visitors. By accessing hm77 or creating an account, you acknowledge that you have read and understood this Privacy Policy in full. If you do not agree, please discontinue use of the platform immediately.
hm77 is Pakistan's premier online casino and sports betting platform, serving players across Karachi, Lahore, Faisalabad, Islamabad, and the rest of the country. In the course of providing our services — including cricket betting, live casino, jackpot games, slots, and payment processing via JazzCash, EasyPaisa, HBL, UBL, and Meezan Bank — hm77 necessarily collects and processes certain personal information about its players.
hm77 is committed to handling all personal data with the utmost care, transparency, and integrity. We recognise the importance of data privacy to our players and we take our obligations as a data controller seriously. This Privacy Policy sets out a comprehensive account of our data practices so that every hm77 player can make fully informed decisions about their personal information.
This Privacy Policy should be read alongside hm77's Terms and Conditions, which govern your use of the platform more broadly. Terms defined in the Terms and Conditions carry the same meaning in this Privacy Policy unless otherwise specified.
hm77 acts as the data controller in respect of personal data collected through the hm77 platform and website at hm77.bio. As the data controller, hm77 determines the purposes for which and the means by which personal data is processed. All data processing activities carried out by hm77 are conducted under the authority and requirements of our international gaming licence.
Where hm77 engages third-party service providers — such as payment processors, identity verification partners, or customer support tools — to process data on our behalf, those parties act as data processors and are bound by strict contractual obligations that prohibit them from processing your data for any purpose other than the one specified by hm77.
For all privacy-related enquiries, requests, or complaints, players may contact hm77's data team via 24/7 live chat on the platform, or by email at: [email protected] (plain text — not a clickable link).
hm77 collects the minimum amount of personal data necessary to provide our services safely, legally, and effectively. The categories of personal data we collect are as follows:
hm77 collects personal data through the following means:
hm77 processes your personal data only where we have a lawful basis to do so. The table below summarises the primary purposes for which we process personal data and the corresponding legal basis in each case:
| Purpose | Legal Basis |
|---|---|
| Account registration and management | Performance of contract with you |
| Age and identity verification (KYC) | Legal obligation (gaming licence requirements) |
| Processing deposits and withdrawals | Performance of contract with you |
| Anti-money laundering (AML) checks | Legal obligation |
| Fraud detection and prevention | Legitimate interests of hm77 |
| Responsible gaming monitoring | Legal obligation and legitimate interests |
| Customer support and dispute resolution | Performance of contract with you |
| Platform performance and security improvements | Legitimate interests of hm77 |
| Regulatory reporting obligations | Legal obligation |
| Sending service notifications (account activity, withdrawals) | Performance of contract with you |
hm77 does not use your personal data for automated profiling that produces legally significant effects, nor for targeted advertising to third-party networks.
hm77 does not sell, rent, or commercially trade your personal data to third parties under any circumstances. We may, however, share your data with the following categories of recipients strictly on a need-to-know basis and only to the extent necessary to fulfil the stated purpose:
No Advertising Networks: hm77 strictly prohibits the sharing of your personal data with any advertising network, data broker, or marketing agency. Your betting behaviour, financial transactions, and personal profile are never used to build advertising audiences for third parties.
hm77 retains personal data only for as long as is necessary to fulfil the purposes described in this Privacy Policy, and for as long as required by our gaming licence obligations and applicable law. The following general retention periods apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in a manner that prevents reconstruction. Where data is anonymised rather than deleted, the anonymised records may be retained indefinitely for statistical and analytical purposes without constituting personal data.
hm77 implements a multi-layered security framework to protect your personal data against unauthorised access, disclosure, alteration, and destruction. Our technical and organisational security measures include:
Notwithstanding these measures, no system connected to the internet can be guaranteed to be entirely secure. In the event of a data breach that is likely to result in risk to your rights or interests, hm77 will notify affected players and the relevant regulatory authority in accordance with the obligations under our gaming licence.
You also play an important role in keeping your hm77 account secure. Use a strong, unique password for your hm77 account and never share your login credentials with anyone. If you suspect unauthorised access to your account, contact our 24/7 live chat support team immediately.
hm77 uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file placed on your device by a website server. Cookies do not contain executable code and cannot access other data on your device.
You can manage or delete cookies through your browser's settings at any time. Please note that disabling strictly necessary cookies will prevent you from accessing your hm77 account. Instructions for managing cookies are available in the help documentation of all major browsers. hm77 does not use third-party advertising cookies or cross-site tracking technologies.
As an hm77 player, you have the following rights in respect of your personal data held by hm77. These rights may be exercised by contacting our support team via live chat or by emailing [email protected]:
hm77 will respond to all valid data rights requests within 30 days of receipt. Requests that are manifestly unfounded or excessive may be refused or subject to a reasonable administrative fee. Identity verification is required before any data rights request is actioned to protect your account from fraudulent requests.
hm77's services are strictly intended for individuals aged 21 years and above. hm77 does not knowingly collect or process personal data from individuals under the age of 21. Age verification is a mandatory step in the hm77 onboarding process, and accounts where the registered player is found to be under 21 will be immediately closed.
Under-21 Discovery: If hm77 discovers at any point that personal data has been collected from an individual under the age of 21 — whether through age misrepresentation at registration or otherwise — all such data will be deleted without delay and the associated account permanently closed. Any deposits or winnings held in the account at that time will be handled in accordance with our legal obligations and Terms and Conditions.
If you are a parent or guardian and believe that a minor may have registered an account on hm77 using your device or payment method, please contact our 24/7 live chat support immediately. hm77 will investigate and act swiftly to resolve the matter.
As hm77 operates under an international gaming licence, some personal data processing activities may involve infrastructure or service providers located outside Pakistan. Where personal data is transferred to a jurisdiction outside Pakistan, hm77 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Privacy Policy.
Such safeguards include contractual data protection clauses with all third-party processors and service providers, ensuring they are bound by obligations that are at least as protective as those imposed on hm77 by our gaming licence. hm77 does not transfer personal data to jurisdictions that do not provide adequate data protection standards without implementing supplementary technical and contractual safeguards.
hm77 may update this Privacy Policy from time to time to reflect changes in our data practices, our platform services, or applicable regulatory requirements. When material changes are made, hm77 will notify registered players via email or an in-platform notification prior to the changes taking effect where reasonably practicable.
The updated Privacy Policy will be published on this page with a revised effective date. Your continued use of the hm77 platform after the revised Privacy Policy has been published constitutes your acceptance of the updated terms. We encourage you to review this page periodically to remain informed of how hm77 protects your personal data.
If you have any questions, concerns, or requests regarding this Privacy Policy or hm77's data practices, please do not hesitate to get in touch with our team. hm77's support staff are available around the clock and are familiar with the needs of Pakistani players.
For formal data rights requests — including access, rectification, erasure, or portability requests — please include your registered hm77 username, the email address associated with your account, and a clear description of your request. hm77 may ask you to verify your identity before actioning any request that involves access to or modification of personal data.
hm77 takes all privacy complaints seriously. If you submit a complaint and are not satisfied with our response, you have the right to escalate the matter to the independent dispute resolution body or data protection authority specified under our gaming licence. hm77 will cooperate fully with any such review process.
Now that you understand exactly how hm77 protects your privacy, dive into cricket betting, live casino, jackpots, and slots with complete peace of mind. Deposits in PKR via JazzCash and EasyPaisa. 21+ only. Please play responsibly.